The Unbottle consists of a hydration bladder with hose and an insulating cover. The cover has a small strap at the top and some hooks on the side. The Unbottle does NOT substitute for a hydration pack. I use the Unbottle as a component in my modular pack system. These are reasons why I like the Unbottle:
Protected Water Bladder: The sturdy, insulated cover protects the plastic water bladder and forces the bladder to retain its shape. I was going to use a bare bladder in my tactical pack but the pack would offer only limited protection for the bladder. I can also quickly remove the Unbottle making it easier to refill.
Insulated: The thick, rugged cover of the Unbottle also provides insulation.
Modular: The Unbottle is easy to move and I can quickly transfer it from my Bugout Bag to my full backpack. The Unbottle can be removed so that it is easy to transport to a water source and refill.
Side Hooks: If I need more room in my pack the Unbottle can be easy attached to the outside of my pack. I will probably not need to do this but I like having that option available should it be needed.
Price: The price of the Unbottle was about 50% more than the price of the water bladder alone. The street price for a bladder alone is around $30 and the Unbottle is about $45 and includes the $30 bladder. Spending a little extra to have a protective cover for a water bladder is good value in my humble opinion.