A Thrive Life representative stated that the average age of an apple in a typical grocery is about 12 months. This sounded a bit hard to believe so I thought I would do a little research. I did a quick Internet search and found no shortage of articles.
Foodrenegade.com: Your Apples are a Year Old/
The author of this article found that the average age of a grocery store apple is 14 months. The article also documents how “apples are a rich source of polyphenols.” Polyphenols are “antioxidants that can help fight cancer and improve post-workout recovery by reducing muscle fatigue.” The author sites this study that concludes that “antioxidant activity in apples gradually drops off after three months of storage” and that antioxidants will be nearly gone after a year.
This article also claims that the antioxidant properties of apples are nearly gone after being in cold storage for long periods of time. I found a number of other articles that reiterate this same theme. The points that I got from my brief research into apples was that:
- Retail apples are picked too early to increase their shelf life
- Most apples from grocery stores are not fresh
- The older apples have far less nutritional value
- Most apples have been treated with various chemicals to preserve them
The Thrive apples are picked at their peak and flash frozen within 2-6 hours of harvesting. Freeze-drying locks in flavor and nutrients. With Thrive there is about 0-2% nutrition loss. Do your own research. Use google.com and search for “age of apples in grocery store” and read the articles for yourself.